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How do price comparison sites make money?

Price comparison sites allow you to compare a range of products s in one place.

When you compare loans or mortgages on a price comparison site for example, you simply enter your details into a web form. This information is then passed on to an independent specialist who searches the market to find a suitable deal for you. The price comparison site may receive commissions from the independent specialist that they work with.

This doesn’t affect the options that the broker discusses with you, but it means that the price comparison site can offer the comparison service for free to their customers.

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